Organic search brings visitors by aligning your content with search queries. It’s a long-term strategy that requires consistent effort, but it can deliver results that compound over time.
Include related links and effective calls to action (CTAs) to boost time on site. Track key engagement metrics in your analytics tool to identify areas for improvement.
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You likely will track each of these digital marketing KPIs, but of the varied traffic sources, organic traffic holds a distinctive edge due to its sustained presence over time and its cost-effective nature.
Changing algorithms: Search engines often update their algorithms, changing how they rank websites. However, sites that follow recommended and ethical SEO strategies—and prioritize quality, helpful content—usually stay fairly consistent in their rankings, even when algorithm changes happen.
However, there are topics that don’t get all the attention they deserve, and CTR is one of them. It is CTR that actually works for the reputation and high positions of your page, and if you don’t get enough CTR, you may be wasting your time and money.
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Remember, increasing your organic search traffic is a worthy goal, but you also need to consider the nature and needs of your business. Not all traffic is created equal, and many times, quality and relevance surpass sheer volume.